An MBA from Goa University post who has worked across some of the renowned Advertising agencies such as Lowe, JWT, Mudra and Leo Burnett. Joined Dentsu in 2011 and managed to build Dentsu Impact as the biggest and one of the fastest growing creative agencies of the Dentsu group. He was recently promoted as the CEO of Dentsu Creative India – which constitutes all their creative and digital agencies.
With an experience of 20 years, his expertise lies in Business, Brand & Marketing Strategy. Notable brands that he has built are Maruti Suzuki, IKEA, Pepsi, Mountain Dew, Slice, Mirinda, Bacardi, General Motors, Kohler, Coke Studio, Hindustan Times, Roca, Yamaha, Hitachi, Carlsberg, Subway, Tata Beverages.
An impatient soul who likes constant action and a possible reason for that is his love for sports, especially football, which he passionately watches and plays. Possibly that helps him pretend to be young still. Murder mystery books are the only way to keep him glued to a seat.