An accomplished media and entertainment industry professional, Vivek brings with himself two decades of rich experience across revenue, marketing and content, leading large-sized multi-functional teams across different industries.
Vivek has a keen interest in curating content and has been the catalyst behind establishing the dedicated branded content vertical in Viacom18 across Television & OTT (JioCinema), stitching together a strong ecosystem of revenue and creative skillsets. Prior to joining
Viacom18, Vivek headed the Digital Content business for Mirchi and worked towards transforming the organisation to a dominant digital content and solutions brand. In the past, he has also worked with Idea Cellular as National Head of Infotainment Content services.
An alumnus of T.A.Pai Management Institute, Manipal with a Bachelor’s Degree in Commerce (Hons) from Delhi University, Vivek is always on the search for insights that will change the way content marketing works. Vivek feels his real strength is his understanding of changing
trends in consumer behaviour and also the team that he works with.
When not crafting solutions for brands, Vivek loves to travel and is an ardent music lover. Along with being a trained singer, he loves to strum a few chords on his guitar time and again.