VP-Marketing, GreenPly Industries Ltd.
An IIM- Ahmedabad alumnus, and a veteran Marketing professional with keen interest in statistics, Yatnesh brings an effortless charm, wit and captivating storytelling to his campaigns. With over 20 years of experience in marketing, specialising in consumer goods, coupled with love for numbers has made him an expert in consumer insights and behaviour analytics using MARTECH platforms.
Apart from his CMO role Yatnesh is also an expert consultant on the panel with renowned global research firms. He is also a guest faculty with reputed management colleges, where he is invited to share his insights and deep domain knowledge of marketing for consumer brands.
When he is not deep diving into consumer psyche or strategizing brand campaigns, Yatnesh devotes his time towards social cause, and works with NGO’s supporting girl child education. He is also an avid reader, and a curious traveller, in search of offbeat locations that offer natural beauty and peace.