With over 17 years of experience across Telecom, FMCG, IT & Communications, Entertainment & Broadcasting, I specialise in Go-to-market (GTM), Integrated Media, Global Market operations, Full funnel marketing, Digital marketing, Sports Partnerships, Business Development Product strategy and Procurement.
I have significantly contributed to brands like Truecaller, Reckitt, Vodafone, Disney Star, and Group M, driving successful campaigns with tangible results, revenue growth, enhanced consumer experiences, high-impact media properties and business development.
As former VP of Global Marketing Operations at Truecaller, I directed GTM, media, strategic partnerships, and innovation, leading the launch of TC Assistant in the USA and a Times Square billboard campaign. India campaign won four awards at Spike Asia and Kyoorius. At Group M, I led brands like Pears, Dove, PepsiCo, and Disney Star by directing strategic media, growth marketing, efficiency management, and revenue for the agency.
At Reckitt, I managed media for six categories and 25+ brands, implementing Market Mix Modelling to improve efficacy and efficiency.
As the Sales Lead for Fox International Channels, I achieved a 24% year-over-year revenue growth. I developed a comprehensive business plan, identifying key monetization and revenue opportunities. My responsibilities included budget forecasting and creating products aligned with market fit. I also led the brand solutions team to ensure seamless brand integration based on marketing objectives and provided innovative revenue generation strategies and strategic insights for both the channel and sales team.
At Vodafone, I led traditional media, supported digital planning, and managed sponsorships and consumer engagement for properties like Bigg Boss, IPL, IBL, and ICC 2011 World Cup. My work on the Vodafone Super Fan initiative boosted brand value and consumer connection, earning me awards like Performer of the Year and Performer of the Quarter.
As an active speaker and panellist at industry events, I love discussing marketing, GTM, and full-funnel consumer journeys. I also serve as a guest lecturer and industry expert at various institutes like FLAME and ATLAS SkillTech. I am a Member of the Board (Academia) at iFEEL Institute, fostering entrepreneurship.
Committed to continuous learning, I’m pursuing the Chief Marketing Officer program at IIM Lucknow and have certifications in Digital & Marketing Analytics from ISB. Additionally, I completed an acting course at Barry John Acting Studio. Outside of work, I enjoy fitness, yoga, meditation, and movies, reflecting my diverse interests and dedication to personal and artistic development.