Chrome DM, a 16-year-old leader in big data and analytics, excels in optimizing TV distribution, measuring digital audiences, and providing comprehensive brand and consumer research. Additionally, Chrome DM is renowned for its influential industry reports and white papers.
Pankaj Krishna is the Founder & CEO of Chrome DM, which he launched in 2008 after over 10 years in the broadcast and media industry with STAR, India Today, and UTV. He began his career in 1996 as a door-to-door credit card salesman for Citibank’s DSA and later worked in sales and marketing for TATA BP. In 2000, he transitioned to television, joining STAR Network, where he quickly excelled and became Brand Manager of National Geographic Channel at 28. He later joined India Today and then UTV, where he rose to Business Head of UTV’s movie channels. Seeing the need for an unbiased audit company in the TV Cable & Satellite sector, Pankaj founded Chrome DM to provide comprehensive solutions for strategy, research, and distribution audits.