Performing to her fullest potential as the Senior Vice-President and Head Marketing for India and international markets at ALTBalaji, Divya Dixit has played a vital role in driving the digital platform’s vision of shaping and defending its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her rich experience across OTT and broadcast media to build the brand that is ALTBalaji.
Currently heading all marketing operations under the ALTBalaji umbrella, Divya brings with her 19 years of experience in marketing and brand building across industries — digital, broadcast, telecom and music. She has an impeccable record in launching various brands, revival of brands, consumer journeys, creating revenue opportunities, product designing and designing sales currencies through consumer insights across her earlier stints.
Prior to joining ALTBalaji, Divya was at Zee5 where she developed the brand ‘ZEE5 ‘and ‘ZEE5 Originals’ as well as launched the platform and multiple original shows.