Pinakin Thakkar is the CEO of Nirvana Digital, a digital distribution and rights management company, which works with networks, broadcasters, studios, labels, and with independent creators, to monetize audio and video content on the global Internet, and on Mobile and OTT platforms. Content distributed by Nirvana Digital is available on Apple iTunes, YouTube, Amazon, Netflix, Spotify and iTunes, among other platforms. Nirvana Digital also operates one of the largest YouTube Networks in Asia – monetizing and providing Rights Management for over 1.2 million videos.
Pinakin has founded two other businesses including a Mobile Application and Development company (Mobile Media Pvt. Ltd), and an Online Media Planning and Mobile Messaging company (Digizen Communications Pvt Ltd).
With deep connections in the Indian media and Bollywood, Pinakin has executed a set of firsts for content, like the first television ad to be converted into a branded ring-tone and the first ever lead-based campaign on mobile, in the early 2000s.
Pinakin has an Advertising and Technology background and started his career at companies such as Percept Holdings and Ogilvy and Mather. Pinakin has a Bachelors in Commerce degree, with a specialization in Advertising, from the University of Mumbai.