Anand Pathak heads the Sales and Marketing function and is part of the leadership team that defines the company’s vision and strategy. Anand’s marketing, sales and leadership experience have helped accelerate Netmeds.com’s transformation into a leading online healthcare player. He is responsible for devising and implementing innovative marketing strategies that have gone a long way in making people aware about Netmeds.com’s value proposition.
He has been instrumental in creating a market for a unique offering like an online pharmacy in India. His 360-degree approach that combines, print, visual and online mediums, combined with constant innovation, has been instrumental in achieving a rapid scale up at low costs in the sector that is believed to be dependent on huge marketing spends.
Anand’s deep understanding of social media, online & offline marketing and information technology helped him create a robust infrastructure, that straddles all sales, marketing, brand initiatives, strategy, response lead management for the company. His combination of business experience – which includes technology, online marketing and healthcare – uniquely positions him to contribute to the on-going transformation in the Indian online pharma sector.
Prior to Netmeds, Anand worked as an Internet Marketing Consultant for SPG Media Limited, where he was part of a pioneering initiative to drive lead generation for B2B tech-based portals, to drive lead generation.
He continued his work in marketing and lead generation projects for Santech Solutions Pvt Ltd, where he grew his expertise in driving value and ensuring superior ROI. He also oversaw the Indirect Channel partner (ICP) business and distribution strategy for emerging markets.
Anand joined the group with a key role in B & A Digitactical, where he was the brain behind a pioneering initiative called Health Memo. The concept of a data repository for health records evolved into a key feature in Netmeds.com’s bouquet of offerings – the Health Vault.
Anand completed his Master’s degree in Information Technology from Sikkim Manipal University of Health, Medical and Technological Sciences.