Parul Menghani

Founder and CEO, Good Ants Media

“Media Maven Parul Menghani launches Good Ants Media, aiming to redefine storytelling, sparking transformation in narrative craft and audience engagement.”

Good Ants Media focuses on crafting content across three key domains: Movies and Web Series Story Development, Content Production and Promotion for Movie Studios and OTT Platforms and Innovative Digital Content for Brands.

Mumbai, 21st November, 2023: With two decades of impactful contributions to media giants like Viacom18, Disney, MX Player, and Times Network, Parul Menghani, a seasoned content and marketing expert, announces her maiden venture, Good Ants Media. Positioned as an innovative content powerhouse, Good Ants Media specializes in the critical art of story and script development, establishing a strong foundation for both movies and series. Beyond content development, it’s focussed on devising tailored ideation and content marketing strategies for theatrical releases and OTT content. The innovation extends to digital brand campaigns seamlessly integrated into compelling narratives, creating insightful, relatable, and immersive content. With a fresh approach, Good Ants Media aims to cultivate collaborative partnerships across platforms, revolutionizing marketing strategies and storytelling.

India, as a hub of untapped creative talent, grapples with a challenge in delivering well-researched and authentic narratives reflecting its diverse artistic community. In a landscape dominated by streaming giants like Amazon Prime Video, Netflix, Jio Cinema, Disney+ Hotstar, Zee5, Sony Liv, and traditional film studios, the demand for narratives breaking away from convention is louder than ever, said Parul Menghani, Founder and CEO, Good Ants Media. Creators and platforms actively seek stories that profoundly engage audiences and leave a lasting impact. In response to this need, Good Ants Media is committed to bridging the gap by crafting original narratives and offering extensive story and script consulting to studios and filmmakers across the country.

Amidst the evolving landscape of brand communication, traditional 30-second commercials are losing their appeal among young adults, prompting brands to explore more content focussed avenues to connect with consumers. Addressing these challenges, Good Ants Media steps in with fresh and compelling storytelling, setting itself apart while aligning with the dynamic shifts in audience engagement. With a dedicated focus on creating, promoting, and distributing unique stories across various formats, platforms, and languages, Good Ants Media aims to contribute significantly to the growth and enrichment of India’s vibrant creative landscape, said Parul Menghani.”

A luminary with a transformative two-decade career, Parul Menghani spearheads Good Ants Media. Recognized among ‘India’s Top 100 wonder women’, her impactful leadership journey includes pivotal roles at Viacom 18, Times Network, Disney, MX Player, Sharechat, Pocket Aces, TV18, Big FM and 9XM. Parul adeptly merges brand narratives into content, offering valuable consumer insights. As a former MTV VJ, producer, director and content and marketing strategists Parul has reshaped short-format entertainment and content commerce for platforms like Trell, MXTakatak and MOJ. Parul’s expertise spans diverse media fields, influencing content development, production, marketing, and communication across varied formats and languages.

For media inquiries or further information, please contact the team at [email protected]

About Good Ants Media:

Good Ants Media is a cutting-edge media company that offers a comprehensive one-stop shop for all content and marketing needs. Drawing inspiration from the diligence and intelligence of ants, the company harnesses these remarkable qualities to empower businesses through brand and creative strategy, content development and production, digital and social media marketing, celebrity management, and influencer marketing. At Good Ants Media, we’re developing an ecosystem dedicated to creating, promoting, and distributing content through comprehensive marketing strategies across formats, platforms, and languages.

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